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Jericho Lives
Mushroom cloud photo courtesy of National Nuclear Security Administration / Nevada Site Office

Grassroots Ideas

Solution111 has begun to pull together a number of ideas for grassroots promotion of Jericho.

  • Make a small sign to go in the rear of your car window,  since it has to be read on the go,  try to keep the words down and the type big.  Make people aware that Jericho is coming back and that we want to everyone to watch.

  • For those that have a mailbox on a post  put a sign similar to your car window sign and replace it as it needs to be from fading or rain.

  • Most E mail programs have the capability for a digital signature,  attach a relevant signature that will promote the shows return.  Ask all your friends to also include it in their E mail transmissions.

  • Write into your local editors and let them know that the Jericho fight was a victory for TV viewers,  keep your comments brief because they have limited space, but let readers know that the program is coming back and will not survive if enough viewers don't turn in.
    • Also include letters to your local neighborhood and town newspapers.

  • Bring up Jericho in conversations around the water cooler, at Lunch, Breakfast and Dinner.  Sound excited,  excitement is contagious.  Talk up the show and the battle for it's return, let people know that you were totally consumed to win the battle, now you don't want to lose the war.

  • Keep with you if you can't remember the URL a list of the important sites, E-mail or snail mail the URL to friends and colleges that haven't seen the show.  Try to get them hooked by watching an online episode.

  • When the reruns start invite the friends and relatives over for a Jericho party.  Do whatever you can to get people to watch something on TV or online.  If they don't like it after that well so be it but at least they were exposed.

  • Get people if they can't or won't watch the program in real time to record it and watch later or watch it online.  I think the online component of watchers could be a big factor to the next decision.

  • Buy some Jericho ware and make sure you wear it every opportunity in public,  ie baseball games, at the mall, out fishing, shopping at WalMart.

  • Buy the DVD's when they come out,  let people know you have a copy and wouldn't mind letting them them borrow it.  tell people once you watch one episode your going to be hooked.

  • Send nuts to friends and relatives as gifts, mention that you got the idea from the save Jericho movement

  • Remind people that the program will be airing and beg if necessary to get them to watch.

  • Call into your local talk shows on the AM talk radio segments
Have campaign intelligence to add to this page? Contact: commandHQ@jericholives.com